If you read this article and the next one in the series, you should see a clear parrallel with the ideas it raises and the changes we are making with the Leadership expecatations and the idea of personal leadership. This may help to give a broader perspective to these concepts.
"The consumerization of management reflects a range of forces redefining the nature of work and the workplace. Technology shifts the balance of power in the marketplace giving consumers more choice, control and confidence. Technology reshapes markets and the terms of competition.
The workplace was based on the idea that the company was the consumer and the employees the providers. Our role as individuals was to become wage slaves selling our time and attention to companies in exchange for compensation, resources and a place in the organizational hierarchy.
As technology opens things up, that shift is changing the distribution of power, particularly for the judgment workers who have the greatest impact.
Traditional management with its focus on command, control and divisionalization is not well suited for this environment. This raises questions concerning the types of management that are well suited to this environment."